Rimowa is a luxury luggage brand known for its distinctive design. It certainly comes with a high price point, too. Many people wonder why Rimowa is so expensive, especially when compared to other luggage brands.
In this feature, we will reveal the reasons behind Rimowa’s high price tag.
Quality Materials
One of the main reasons why Rimowa is so expensive is because the brand uses high-quality materials to craft its luggage. Rimowa luggage is made from premium materials such as aluminium and polycarbonate.
These materials are durable, lightweight, and resistant to damage, making them ideal for luggage that is designed to withstand the hard knocks of travel. That’s not just you taking it to and from airports but largely down to the baggage handling systems!
The use of these high-quality materials is reflected in Rimowa’s pricing. For example, Rimowa’s classic aluminium luggage can cost upwards of $1,000 USD, while its polycarbonate luggage can cost up to $900.
They also make hybrid models which give you a combination of both aluminium and polycarbonate parts.
While these prices may seem steep, they are also a realistic reflection of the quality materials used in the construction of the luggage.
Here are some examples of Rimowa’s cases that we have reviewed:
Innovative Design
Another reason why Rimowa is so expensive is its innovative design. Rimowa’s luggage is instantly recognisable due to its distinctive grooved exterior. This design is not just a stylistic choice but also serves a functional purpose.
Why’s that, you ask? Well, the grooves in the luggage provide extra rigidity, making the luggage more durable and resistant to damage.
Rimowa is also known for its innovative features such as the Multiwheel system, which allows the luggage to be easily turned in any direction. These features are not found in most other luggage brands, making Rimowa a premium choice for those who want a high level of functionality and style.
Brand Reputation
Finally, there’s the name. Rimowa’s high price point can also be attributed to the brand’s reputation. Rimowa has been in business for over 120 years.
During this time, it has built a reputation for creating high-quality, durable luggage that is both stylish and functional. The brand is often associated with luxury travel and is a favorite of celebrities and high-profile travellers.
This reputation has allowed Rimowa to establish itself as a premium brand in the luggage market. Consumers are willing to pay a premium for Rimowa’s luggage because they know they are getting a high-quality product that will last for years.
This Combination Equals High Prices
To conclude, Rimowa’s high price tag can be attributed to several factors. The use of high-quality materials, innovative design, and brand reputation all contribute to Rimowa’s premium pricing.
While Rimowa’s luggage may not be affordable for everyone, those who are willing to invest in a high-quality, durable product will find that Rimowa’s luggage is worth the price.
At the end of the day, the old adage of ‘you get what you pay for’ is synonymous with luxury brands such as Rimowa.